.jpg)
My Abbi Agency Portfolio
01
Media Lists: Healdsburg/Mill District
I curated a list of travel and real estate/interior design journalists, with an emphasis on journalists who have covered Sonoma County in the past.
​
Publications: San Francisco Chronicle, Taste of Home, Martha Stewart Living, Bon Appetit, Food and Wine Magazine, San Francisco Examiner, Thrillist, Bay Area News Group, Wine Country Table and more!
02
Media Lists: Canadian Media
With a focus on expansion to the Canadian media market, I researched Canadian travel publications for potential future pitches for clients.
​
The media market locations included Toronto, Montreal, Nova Scotia, Ottawa, Ontario, British Columbia, Vancouver, Victoria, Calgary and Manitoba.
​
Publications: Hello! Canada, Travel Pulse Canada, Canadian Geographic, The Toronto Star and more!
03
Media Lists: Carmel-by-the-Sea
Here, I focused on journalists who specialize in writing about the outdoors, adventure and travel. The pitch focuses on Carmel-by-the-Sea's activities such as hiking, surfing and e-biking!
Publications: Thrillist, Bustle Digital Group, OK Magazine, Cosmopolitian, Mercury News and more!
04
Pitch: Best Picnic Spots Along the California Coast
For this pitch, I focused on four main California-based clients to highlight: Carmel-by-the-Sea, Morro Bay, Solvang and Healdsburg.
​
After researching each destination, I highlighted the best parks, restaurants and romantic views to enjoy with your loved ones!
05
Pitch: Mill District's SingleThreads Partnership
Sonoma County's newest development, Mill District, a former lumber mill has a partnership with Michelin-star SingleThread Farms and Restaurant. The SingleThreads expertise team and chefs will create a personalized kitchen, culinary garden and entertainment spaces for the residents.
06
Research Project: Visit California Winery Submission
I focused on researching ten different wineries in Solvang that all had something unique to offer each visitor. From a horseback riding excursion, a karaoke tasting room and a nearly 50-year generational winery, these locations are warm, inviting and eccentric!
07
Pitchtok: Interview Clipping
I listened to a 45-minute interview with the owner of Tognazzini's Dockside restaurant, which specializes in freshly caught, local seafood. I clipped nine of the best quotes to use in a TikTok video.
08
Destination Marketing Organization (DMO) Project
I researched California destinations and their respective tourism websites. Then, I updated our comprehensive list of contact information and current Executive Directors for each organization.
